Ford Explorer Voted Luxury Car of the Year


The Ford Explorer has been named Luxury Car of the year at the World Marketing Awards, reinforcing its status as a segment- defining model in the SUV vehicle sector.

The award was accepted by the marketing
team of Coscharis Motors, the sole authorised Ford dealer in Nigeria, at the prestigious Marketing World awards, held at the Lagos Oriental Hotel in Lekki, Lagos and was well
attended by key stakeholders in the Nigerian
marketing industry.

“All of us at Coscharis Motors are pleased that
the Ford Explorer won this coveted Luxury
Car of the Year title. The Explorer is a dream
car, packed with features that offer distinguished style and design, luxury and
comfort and innovative technologies,” said
Abiona Babarinde, GM Marketing, Coscharis

“The Explorer is an exquisite vehicle that will
drive Ford’s SUV growth in Nigeria alongside
other Ford models such as the Escape,
EcoSport and newly launched Edge. The
award shows strength in Ford’s SUV
offering,” Babarinde stated. The new Explorer
is currently available in Nigeria and was
launched in March 2016.

The Marketing World Awards celebrate excellence, creativity and achievements in
the marketing sphere by rewarding outstanding performance across the integrated marketing communication


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